The Social Spotlight on Rosé
We were pretty thrilled to discover that socially, we are up there with the big boys.
Two nights ago we were acknowledged as an influential wine company, picking up the award for ‘Best Presence in Social Media’ in the wine category at the Drinks Awards. For me personally, this is a tremendous achievement. Anyone who knows me, knows I am a social media tragic; Twitter (a personal favourite), Facebook, Pinterest, Blogs, LinkedIn, Youtube and Instagram (my newest playmate).
One of the major attributing campaigns to us winning this award was that of Rosé Revolution. Basically, 3 years ago, a bunch of us felt that premium dry Rosé should be celebrated so we decided to do something about it. Driven purely through Social Media and with very little budget (plus the boundless energy of Trish Barry from Mastermind Consulting), Rosé Revolution became a 3 years crusade involving 66 wineries to spruik the benefits and joy of dry (mostly pale but not all) delicious Rosé.
But how do you measure its real success? In our case, you can’t do better than consistently selling out of Rosé each year. More importantly we have seen a much wider awareness of provencal-style Rosé; a wine that translates so well from the South of France to the Australian shores. Our climate is just made for it.
So to all of those like-minded wineries, restaurants, retailers and savvy Rosé drinkers that took a punt on supporting our crazy campaign 3 years ago; thanks muchly.
In my glass....
I love this wine. When we decided to add a Pinot Gris blend to the La Boheme Range, one could have thought that even Dame Nellie Melba would have approved of it. After all it was one of her favourite operas to perform. Named ‘Act 3′ in the range , the Pinot Gris is backed up by Riesling and Geuwrztraminer and the result is a beautifully aromatic white wine. Very enjoyable on its own but quite chummy with salmon or chicken.
Not doing anything this weekend ? For this weekend (the 27th and 28th July), along with next weekend (3rd and 4th August), don your favourite gumboots and come out to our Yarra Valley Cellar Door for a tour with a difference! Take a self-guided walk through the vineyard to discover a few interesting (and irrelevant) facts on growing grapes. Free of charge and for those who are game to brave the elements there are special offers and prizes. Gumboots (or other appropriate footwear) are essential, moderate fitness is recommended, along with plenty of good humour. Afterwards treat yourself to a cheese and wine tasting or a relaxing lunch in our restaurant. Cellar Door is open from 10am to 5pm. Phone (03) 5965 2271